Winning by Sharing™ - Book highlights

Winning by Sharing™ is about the dramatic changes in the nature of work, the emergence of the network economy and its implications for corporations, employees and portfolio workers. It describes the emergence of extensive, global networks of people who want to work and conduct business in completely different ways, which are at odds with the traditional nature of the firm and its command and control organisational structures.

Consider this book as news from the front; for those who belong to upstarts, people who've lost their jobs to offshore lands, the talent that is being forced out of large companies and the risk-takers among the big companies, who are willing to bet more heavily on the future than they do on the past.

The Big Picture

This book provides an insight into the profound changes ahead of us. It will arrive with an A1 size Big Picture. The intention of The Big Picture is to provide a guide to surviving and thriving in the network economy. Big Pictures are designed to help people explain anything, however complex, in a visual fashion, to anyone else in ten minutes. You can use the Big Picture to explain the book to your friends, colleagues and family, or just take it to a dinner party as a conversation piece. We hope it's as thought provoking to you, as it was for us creating it. See example »

Tales of power

Chapters:

• The Bush Hotel
• We sell openness
• What are your colours?
• PowerPoint and chocolate biscuits
• Not doing

Highlights

• A chasm in mind sets between corporations and entrepreneurs
• The horror of corporate transparency
• The blindness of corporate firewalls and how they stunt vision and curiosity
• Unproductive interactions are killing companies
• Online communities and networks are far more efficient than command and control organisations

The Network Economy

Chapters:

• Trust is the killer app
• The social software revolution
• Naked identity
• Powerless leaders rule ok?
• Searching to find the one
• Who is Kerry Santo?

Highlights

• Like it or not power is shifting to the individual
• Brands preach while consumers connect
• Networks provide unsolicited benevolence which brands cannot understand
• Social software is revolutionising people's behaviour
• Trust is emerging as the defining characteristic of that new behaviour, creating very different organisational forms

The future of work

Chapters:

• HR stands for Hardly Relevant
• The unit of work is no longer a whole job
• Feast and famine
• Ki work - People on demand
• The network is female

Highlights

• Eventually most people will be portfolio workers
• Companies will be able to source people on demand, globally and virtually
• The transition will be difficult but brings disproportionate rewards
• The support economy has arrived to serve 21 st century portfolio workers

The future of brands

Chapters:

• Decisions, decisions
• Pick 'n' mix business
• Dancing with the customer
• Talking the talk
• A word to the wise - decentralise

Highlights

• "We can't go on to together with suspicious minds". Transparency is the only option.
• Brands must do community first, commerce second
• Markets are interactions. Smart interactions create transactions.
• Hierarchical, command and control organisation doesn't work anymore.
• Brands must become like networks to serve networks
• Business For Good Publishing

Winning by Sharing™ is the first publication from Business For Good (BFG), founded by Anna Pollock and Léon Benjamin.

CREDO - we believe that global business has the money, power and moral obligation to make a significant positive difference in today's troubled world.

RATIONALE - Business For Good is an expanding, global community of servant leaders with a diversity of backgrounds, skills and expertise who share this common Credo and who have dedicated their professional lives to making a living by making a difference.

Contact Anna Pollock here for more information about BFG's seminars, workshops & advisory services.

If you're a small business owner, entrepreneur or freelancer and would like to experience Ecademy's premium fee paying membership subscription free, for three months, join here: www.ecademy.com/wbs

If you're a brand, marketing professional, or affinity group and want to know more about how to exploit social software and online community contact Léon Benjamin here.